Advertising is not a bad word yet media solution specialists
(Sales People) are being trained to not say this word at any time while
proposing marketing opportunities.
Definition:
Advertising:
The public promotion of something such as a product, service, business, or
event in order to attract or increase interest in it. –Encarta Dictionary:
English (North America)
(Updated definition by Scott McGohan)
Advertising
is a public service to inform consumers of available products, services, or
other. Advertisers initiate advertising with an assumed calculated risk while
attempting to maximize return on investment by earning public interest to levels that delivers more money
than what was invested in advertising.
Advertising is not a bad word and business owners know they
have to engage in the activity in order to become or stay relevant in their
marketplace. Some business owners declare; “we don’t advertise”, “our
only advertising is Word of Mouth” or “Advertising does not work”.
To them I say:
·
Do you have business cards? (Advertising)
·
Do you have a brochure or menu? (Advertising)
·
Do you have a website? (24 hour interactive advertising…if
not you may want to consider it!)
·
Word of Mouth is the oldest and truest form of advertising.
Investing in public announcements is a proven way to earn more customers and
more mouths spreading your word in the marketplace.
·
Advertising only works to your expectations when
done right!
Call it what you want but advertising is what it is… It is necessary
today more than ever and will continue to be well past my time. Savvy media
sales professionals can call it what they want in order to get to the decision
maker, but savvy business owners see a duck and call it a duck. The greatest
challenge is to know how to invest your adverting dollars and which convincing
sales person truly has the marketing solution that will work for you.
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| Portland, OR |
McGohan Advertising offers “Media Guard” (SM) a service which includes
media proposal review on your behalf and expert filtering to deliver only
relevant and highly potential marketing solutions to your attention. ”Media
Guard” saves you time and money so you can focus on your job…running the business.
For more information and
a free preliminary consultation please contact Scott McGohan @ Service@McGohanAdvertising.com
