tag:blogger.com,1999:blog-35199508109286554102024-02-21T00:39:07.833-08:00McGohan AdvertisingThis Blog is posted with the intention of providing quick access to advertising news and marketing information for the public and McGohan Advertising clients. Further information about McGohan Advertising is available @ www.mcgohanadvertising.comT. Scott McGohanhttp://www.blogger.com/profile/02410854566749458815noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-3519950810928655410.post-92061113175218889132013-06-19T09:07:00.002-07:002013-06-19T09:07:50.496-07:00Let's Connect<script src="//platform.linkedin.com/in.js" type="text/javascript"></script>
<script type="IN/MemberProfile" data-format="hover" data-id="http://www.linkedin.com/in/tscottmcgohan"></script>T. Scott McGohanhttp://www.blogger.com/profile/02410854566749458815noreply@blogger.comtag:blogger.com,1999:blog-3519950810928655410.post-62038612963687309432011-12-28T13:12:00.000-08:002011-12-28T14:24:01.771-08:00SHHH…Don’t Say the “A” Word<br />
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Advertising is not a bad word yet media solution specialists
(Sales People) are being trained to not say this word at any time while
proposing marketing opportunities.<o:p></o:p></div>
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<b>Definition:<o:p></o:p></b></div>
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<i>Advertising:
The public promotion of something such as a product, service, business, or
event in order to attract or increase interest in it. –Encarta Dictionary:
English (North America)<o:p></o:p></i></div>
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(Updated definition by Scott McGohan)<o:p></o:p></div>
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<i>Advertising
is a public service to inform consumers of available products, services, or
other. Advertisers initiate advertising with an assumed calculated risk while
attempting to maximize return on investment by earning pu</i>b<i>lic interest to levels that delivers more money
than what was invested in advertising.<o:p></o:p></i></div>
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<br /></div>
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Advertising is not a bad word and business owners know they
have to engage in the activity in order to become or stay relevant in their
marketplace. Some business owners declare; <u>“we don’t advertise”</u>, <u>“our
only advertising is Word of Mouth”</u> or <u>“Advertising does not work”</u>.<o:p></o:p></div>
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<b><u><br /></u></b></div>
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<b><u>To them I say:<o:p></o:p></u></b></div>
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<span style="font-family: Symbol;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';">
</span></span>Do you have business cards? (Advertising)<o:p></o:p></div>
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<span style="font-family: Symbol;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';">
</span></span>Do you have a brochure or menu? (Advertising)<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: Symbol;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';">
</span></span>Do you have a website? (24 hour interactive advertising…if
not you may want to consider it!)<o:p></o:p></div>
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<span style="font-family: Symbol;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';">
</span></span>Word of Mouth is the oldest and truest form of advertising.
Investing in public announcements is a proven way to earn more customers and
more mouths spreading your word in the marketplace.<o:p></o:p></div>
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<span style="font-family: Symbol;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';">
</span></span>Advertising only works to your expectations when
done right!<o:p></o:p></div>
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Call it what you want but advertising is what it is… It is necessary
today more than ever and will continue to be well past my time. Savvy media
sales professionals can call it what they want in order to get to the decision
maker, but savvy business owners see a duck and call it a duck. The greatest
challenge is to know how to invest your adverting dollars and which convincing
sales person truly has the marketing solution that will work for you. <o:p></o:p></div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlx5Sjee-c_w6XgUjSjoiFDtHFBj5iv1RJDVurwxp5jTCgyJwVT-bdGC29UmXMNdgw533vqRj_7M4BHbLp_MLAXsAnIeYsTvhMqOrbwosjMKVYlSQdw0djgSQwiTEnChECfjXQ5p6V0UrT/s1600/Logo.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="88" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlx5Sjee-c_w6XgUjSjoiFDtHFBj5iv1RJDVurwxp5jTCgyJwVT-bdGC29UmXMNdgw533vqRj_7M4BHbLp_MLAXsAnIeYsTvhMqOrbwosjMKVYlSQdw0djgSQwiTEnChECfjXQ5p6V0UrT/s200/Logo.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Portland, OR</td></tr>
</tbody></table>
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McGohan Advertising offers <span style="color: red;"><b>“Media Guard”</b></span> <span style="font-size: 8pt; line-height: 115%;">(SM)</span> a service which includes
media proposal review on your behalf and expert filtering to deliver only
relevant and highly potential marketing solutions to your attention. <b><span style="color: red;">”Media
Guard”</span></b> saves you time and money so you can focus on your job…running the business.<o:p></o:p></div>
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<b>For more information and
a free preliminary consultation please contact Scott McGohan @</b> <a href="mailto:McGohan.Advertising@gmail.com">Service@McGohanAdvertising.com</a> <o:p></o:p></div>T. Scott McGohanhttp://www.blogger.com/profile/02410854566749458815noreply@blogger.comtag:blogger.com,1999:blog-3519950810928655410.post-29341274130943384842011-12-24T10:56:00.000-08:002011-12-24T10:56:02.070-08:00Effective 12/26/11<div class="MsoNormal"><span style="color: red; font-size: large;"><b>McGohan Advertising is NOW AVAILABLE for Freelance Marketing and Media Consultation.</b></span><o:p></o:p></div><div class="MsoNormal"><span style="color: red; font-size: large;"><b><br />
</b></span></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlx5Sjee-c_w6XgUjSjoiFDtHFBj5iv1RJDVurwxp5jTCgyJwVT-bdGC29UmXMNdgw533vqRj_7M4BHbLp_MLAXsAnIeYsTvhMqOrbwosjMKVYlSQdw0djgSQwiTEnChECfjXQ5p6V0UrT/s1600/Logo.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="142" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlx5Sjee-c_w6XgUjSjoiFDtHFBj5iv1RJDVurwxp5jTCgyJwVT-bdGC29UmXMNdgw533vqRj_7M4BHbLp_MLAXsAnIeYsTvhMqOrbwosjMKVYlSQdw0djgSQwiTEnChECfjXQ5p6V0UrT/s320/Logo.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Portland, OR</td></tr>
</tbody></table><div class="MsoNormal"><span style="font-size: large;">Specialties include media usage analysis to ensure effective ROI with your marketing investments</span>.<o:p></o:p></div><div class="MsoListParagraphCxSpFirst" style="text-align: center; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font: 7.0pt "Times New Roman";"> </span></span><!--[endif]-->Broadcast Media<o:p></o:p></div><div class="MsoListParagraphCxSpMiddle" style="text-align: center; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font: 7.0pt "Times New Roman";"> </span></span><!--[endif]-->Search Engine Marketing<o:p></o:p></div><div class="MsoListParagraphCxSpMiddle" style="text-align: center; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font: 7.0pt "Times New Roman";"> </span></span><!--[endif]-->Social Media<o:p></o:p></div><div class="MsoListParagraphCxSpMiddle" style="text-align: center; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font: 7.0pt "Times New Roman";"> </span></span><!--[endif]-->Public Relations<o:p></o:p></div><div class="MsoListParagraphCxSpMiddle" style="text-align: center; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font: 7.0pt "Times New Roman";"> </span></span><!--[endif]-->Event Marketing<o:p></o:p></div><div class="MsoListParagraphCxSpLast" style="text-align: center; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font: 7.0pt "Times New Roman";"> </span></span><!--[endif]-->And more…<o:p></o:p></div><div class="MsoNormal">Email: <a href="mailto:McGohan.Advertising@gmail.com">McGohan.Advertising@gmail.com</a><o:p></o:p></div>T. Scott McGohanhttp://www.blogger.com/profile/02410854566749458815noreply@blogger.comPortland, OR 97225, USA45.5064511 -122.7756216000000245.4821211 -122.81302510000002 45.5307811 -122.73821810000003tag:blogger.com,1999:blog-3519950810928655410.post-25018767860606292302011-08-04T20:16:00.000-07:002011-08-04T20:16:54.093-07:00Salishan's Concert on the Coast...Powered by Radio Disney<div class="separator" style="clear: both; text-align: center;"></div><div style="margin-left: 1em; margin-right: 1em;"><a href="http://radio.disney.go.com/music/yourstation/portland/index.html"><img height="640" src="http://radio.disney.go.com/media/music/yourstation/ads/ad_portland_salishanad.jpg" width="411" /></a></div><div style="margin-left: 1em; margin-right: 1em;"><br />
</div><div style="margin-left: 1em; margin-right: 1em; text-align: center;"><span class="Apple-style-span" style="color: red; font-size: large;"><b><u>It has been a while! Hello all. </u></b></span></div><div style="margin-left: 1em; margin-right: 1em; text-align: center;"><span class="Apple-style-span" style="color: red;"><b><u><br />
</u></b></span></div><div style="margin-left: 1em; margin-right: 1em; text-align: left;">McGohan Advertising remains active as a online resource to communicate ideas share marketing challenges and request for consultation. </div><div style="margin-left: 1em; margin-right: 1em;"><br />
</div><div style="margin-left: 1em; margin-right: 1em; text-align: left;"><b>My new endeavor with Radio Disney has awarded me the great pleasure to develop, organize, and promote the above concert. I am so excited!!! Walk, Run, Drive, Fly...get out to the Coast for this one!!</b></div>T. Scott McGohanhttp://www.blogger.com/profile/02410854566749458815noreply@blogger.comGLENEDEN BCH, OR 97388, USA44.8855997 -124.0333777999999844.8644202 -124.04099779999999 44.9067792 -124.02575779999998tag:blogger.com,1999:blog-3519950810928655410.post-34821326027144973992010-12-22T14:35:00.000-08:002010-12-22T14:56:45.250-08:00THANK YOU!<div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0in 0in 10pt;"><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiA4OnXo-0Jzr1q4ajshR3H3gnbF1uhv3zb2ZZvdER7Sxzr7CFEsDkKeVAcPqIY3nongL31Stdjo6CAXyFC2fDgmjcPbHg-bTAl4z_hr0CyZlRj4NGowA18ZItfZr4KyxQayYsGGZ4qi3D6/s1600/logo+JPEG+for+Google+Web.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" n4="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiA4OnXo-0Jzr1q4ajshR3H3gnbF1uhv3zb2ZZvdER7Sxzr7CFEsDkKeVAcPqIY3nongL31Stdjo6CAXyFC2fDgmjcPbHg-bTAl4z_hr0CyZlRj4NGowA18ZItfZr4KyxQayYsGGZ4qi3D6/s1600/logo+JPEG+for+Google+Web.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Thank You!</td></tr>
</tbody></table><span style="font-family: Calibri;">***<strong>Effective 12/26/2010</strong> McGohan Advertising is officially no longer taking on new clients nor continuing service with previous clients. Both founders will be moving on to new endeavors and more details will follow. We express great thanks to our clients and the opportunity to work on many exciting projects. This Blog, Website, and our Facebook Page will remain active. Our intention is to continue these forums to encourage business growth conversation and advertising solution discussions for all.***</span></div>T. Scott McGohanhttp://www.blogger.com/profile/02410854566749458815noreply@blogger.com0tag:blogger.com,1999:blog-3519950810928655410.post-39103205206207686902010-05-25T03:09:00.000-07:002010-05-25T03:15:26.794-07:00Small Biz Could Play Big Role in Recovery<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnHM6IRpxdjKVNC-NWt4khOLXcaYIx5o3i7s5XaCRTPv5-9TGBk7e2L1HBI3fltmLsZXqiQ8y0UeShBp48_pI8pCzHnWPyOV159HCQgyQmzNKo-h_X9QLrVL7pDM8TpyqUqvGxhyphenhyphenxFxia4/s1600/logo.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" gu="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnHM6IRpxdjKVNC-NWt4khOLXcaYIx5o3i7s5XaCRTPv5-9TGBk7e2L1HBI3fltmLsZXqiQ8y0UeShBp48_pI8pCzHnWPyOV159HCQgyQmzNKo-h_X9QLrVL7pDM8TpyqUqvGxhyphenhyphenxFxia4/s320/logo.gif" /></a></div><br />
Before the economy went haywire, small business drove much of the nation's economic growth. Now, as the country (maybe) emerges from the downturn, polling released this month by FedEx Office finds small-business owners seeing themselves as the vanguard of the recovery. And many of them expect to put their money where their mouths are by increasing their marketing efforts.<br />
<br />
<br />
FULL ARTICLE -Click Below<br />
<a href="http://www.adweek.com/aw/content_display/news/e3i96c5acdd87b0c1d74c12c4c036ada050?pn=1"><span style="font-size: large;"><strong>Small Biz Could Play Big Role in Recovery</strong></span></a>T. Scott McGohanhttp://www.blogger.com/profile/02410854566749458815noreply@blogger.comtag:blogger.com,1999:blog-3519950810928655410.post-80932713313064485462009-04-27T11:41:00.000-07:002010-05-25T03:45:04.514-07:00As Henry Ford said, “A man who stops advertising to save money is like a man who stops a clock to save time.”<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Click title for a few tips to consider when analyzing your marketing plans during a down economy.</div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><br />
</div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTtgIYl6abJN9JEk8Hv0jGg3_2pqmSWTgjZq_Up5OtQEV18ijnWqBI52CsyHW3pSwaqrXgRNn75ylaOmxB6suQP3J5aPe_WCu2wr2olkaRROU-YeTbjEt3Umk-0AvB7FN6e_9n4FAKFdBF/s1600/Untitled+logo.jpg" imageanchor="1" style="cssfloat: left; margin-left: 1em; margin-right: 1em;"><img border="0" gu="true" height="97" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTtgIYl6abJN9JEk8Hv0jGg3_2pqmSWTgjZq_Up5OtQEV18ijnWqBI52CsyHW3pSwaqrXgRNn75ylaOmxB6suQP3J5aPe_WCu2wr2olkaRROU-YeTbjEt3Umk-0AvB7FN6e_9n4FAKFdBF/s400/Untitled+logo.jpg" width="400" /></a></div>T. Scott McGohanhttp://www.blogger.com/profile/02410854566749458815noreply@blogger.com0